Our history

In 1881, Daniel Haynes starts making mattresses for his friends. He was based in a small town called ‘Sealy’ in Texas, USA.

The ‘mattress from Sealy’ is born.

The future ‘Sealy of Australia’ begins trading as Madad, a wholly owned company trading out of Brisbane.

The company originally builds furniture as well as mattresses.

Sealy works with orthopaedic surgeons and develops the first mattress in the industry that focuses on the importance of correct back support.

Madad begins manufacturing the Sealy brand in the 1960s under licence from Sealy Inc. in the USA.

Sealy of Australia launches the first Sealy Posturepedic® range and begins to change the way Australia sleeps.

Sealy Posturepedic® becomes Australia’s #1 selling mattress.

A title still held today.

Sealy Indonesia's office was set up in Jakarta. We now operate 5 exclusive Sleep Boutiques located in Jakarta and Surabaya. We are also represented in premium departmental stores and selected furniture stores across Java, Sumatera and Kalimantan island.

The Orthopaedic Advisory Board is established in Australia to validate the Posturepedic criteria against modern medical practices.

Sealy Asia Pacific open the largest mattress R&D facility in the Southern Hemisphere.