Sealy has a long history of making quality beds. Learn more about our origins, and our development of the first Sealy Posturepedic® mattress.
In 1881, Daniel Haynes starts making mattresses for his friends. He was based in a small town called ‘Sealy’ in Texas, USA.
The ‘mattress from Sealy’ is born.
1881
The future ‘Sealy of Australia’ begins trading as Madad, a wholly owned company trading out of Brisbane.
The company originally builds furniture as well as mattresses.
1923
Sealy works with orthopaedic surgeons and develops the first mattress in the industry that focuses on the importance of correct back support.
1950
Madad begins manufacturing the Sealy brand in the 1960s under licence from Sealy Inc. in the USA.
Sealy of Australia launches the first Sealy Posturepedic® range and begins to change the way Australia sleeps.
1969
Sealy Posturepedic® becomes Australia’s #1 selling mattress.
A title still held today.
1999
Sealy Indonesia's office was set up in Jakarta. We now operate 5 exclusive Sleep Boutiques located in Jakarta and Surabaya. We are also represented in premium departmental stores and selected furniture stores across Java, Sumatera and Kalimantan island.
2013
The Orthopaedic Advisory Board is established in Australia to validate the Posturepedic criteria against modern medical practices.
2017
Sealy Asia Pacific open the largest mattress R&D facility in the Southern Hemisphere.
2020Sealy is a trusted name in the hospitality industry, serving prestigious hotels across Indonesia. Our commitment to delivering a superior sleep experience has made us the preferred choice of 5-star hotels worldwide.
