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ABOUT US

Over 140 years of setting the standard in quality bedding

Sealy has a long history of making quality beds. Learn more about our origins, and our development of the first Sealy Posturepedic® mattress.

In 1881, Daniel Haynes starts making mattresses for his friends. He was based in a small town called ‘Sealy’ in Texas, USA.

The ‘mattress from Sealy’ is born.

1881

The future ‘Sealy of Australia’ begins trading as Madad, a wholly owned company trading out of Brisbane.

The company originally builds furniture as well as mattresses.

1923

Sealy works with orthopaedic surgeons and develops the first mattress in the industry that focuses on the importance of correct back support.

1950

Madad begins manufacturing the Sealy brand in the 1960s under licence from Sealy Inc. in the USA.

Sealy of Australia launches the first Sealy Posturepedic® range and begins to change the way Australia sleeps.

1969

Sealy Posturepedic® becomes Australia’s #1 selling mattress.

A title still held today.

1999

Sealy Indonesia's office was set up in Jakarta. We now operate 5 exclusive Sleep Boutiques located in Jakarta and Surabaya. We are also represented in premium departmental stores and selected furniture stores across Java, Sumatera and Kalimantan island.

2013

Sealy OAB

The Orthopaedic Advisory Board is established in Australia to validate the Posturepedic criteria against modern medical practices.

2017

Sealy Asia Pacific open the largest mattress R&D facility in the Southern Hemisphere.

2020

Present

OUR MATTRESSES

The award winning
Sealy Posturepedic collection

From the first stitch to final detail, Sealy Posturepedic craftsmanship is elevated above the rest.

Preferred Worldwide

Trusted by the finest hotels

Sealy is a trusted name in the hospitality industry, serving prestigious hotels across Indonesia. Our commitment to delivering a superior sleep experience has made us the preferred choice of 5-star hotels worldwide.